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Glico Pretz Atsui Omoi no Chikin

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Glico Pretz Atsui Omoi no Chikin is ded­ic­ated to Hiroshima Toyo Carp, a pro­fes­sion­al base­ball team in Japan’s Central League, and lim­ited to the Chugoku and Shikoku regions. The pack­aging for the Pretz fea­tures ‘Carp Boy’, a mas­cot for the team, and comes in three ver­sions, each with him wear­ing a dif­fer­ent col­oured uni­form: white text on red (home), red text on white (vis­it­or) or, as here, red text on blue (memori­al). The words ‘Red Rising’ on the back of the box is part of the team’s 2015 slo­gan.

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This Pretz fla­vour takes its inspir­a­tion from a hot and spicy ver­sion of the chick­en wings by Oonishi that are a pop­u­lar beer snack in Hiroshima (they come cooked and shrink wrapped). The descrip­tion of the fla­vour is atsui omoi no chikin, which trans­lates to ‘hot feel­ings’ (lit­er­ally) or ‘pas­sion’ of chick­en. I took this to mean ‘hot and spicy’ chick­en from the descrip­tion and illus­tra­tion on the box.

The Pretz smell deli­cious much like well-mar­in­aded chick­en: savoury, spiced and slightly sweet. The chick­en fla­vour comes through in the first bite, but it’s much milder than the smell sug­gests. By the second bite, the heat of the ‘hot and spicy’ makes itself known as a pep­pery burn and builds as you keep eat­ing. The slight sweet­ness of the bis­cuit provides some relief, with a dull burn linger­ing for a short time after. This Pretz deliv­ers on its prom­ise of hot and spicy, rather than fall­ing short in the sweet chilli ter­rit­ory, and yet it remains enjoy­able — impress­ive.

The box of Glico Pretz Atsui Omoi no Chikin con­tained 2 packs each with ~20 pieces. It is a lim­ited edi­tion for the regions of Chugoku and Shikoku, and was pro­duced in Japan and pur­chased in Hiroshima, Japan in 2015.