Nestle KitKat Itokyuemon Hoji Cha

Being forced to breathe someone’s fra­grance is like being forced to breathe second­hand smoke without the haven of going indoors. While my sens­it­iv­ity to fra­grance brings on head­aches, naus­ea and an inab­il­ity to con­cen­trate, thank­fully, it’s not triggered by my two favour­ite smells: roast­ing cof­fee and roast­ing green tea.

In Japan, you’re bound to run into a tea shop with a machine out front roast­ing houjicha. (Coffee roast­ers can be found too, but they’re not as pre­val­ent). You can smell it’s pleas­ant envel­op­ing aroma long before you see the store. And this is Nestle KitKat Itokyuemon Hoji Cha, a col­lab­or­a­tion between the roas­ted tea of Uji’s long-estab­lished tea­house, Itohkyuemon, and Kit Kat. It’s a region­al KitKat lim­ited to Uji in Kyoto.

This KitKat con­sists of fra­grant wafers sand­wich­ing a houjicha cream and enrobed in a houjicha fla­voured white chocol­ate.


From its smell to its taste, there is no mis­tak­ing that this is a houjicha fla­voured KitKat. Its fla­vour is much like a creamy houjicha latte, with ini­tial sweet notes before a fra­grant and rich roas­ted tea fla­vour devel­ops in the body with a creamy mouth­feel as the chocol­ate melts, leav­ing the roas­ted tea notes linger­ing long and pleas­antly into the after­taste. More than green tea fla­voured products, this KitKat trans­ports me back to the envel­op­ing aroma of tea shops in Japan.

And to fin­ish is a photo of the box for the same fla­vour of KitKat from 2011 con­tain­ing 5 mini bars.

The box of Nestle KitKat Itokyuemon Hoji Cha con­tained 12 mini bars. It was pro­duced in Japan and pur­chased in Uji, Kyoto, Japan in 2015.